Online Course: B2B Marketing Advanced Practices
Instructors
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Jen Doyle Jen Doyle is a Senior Research Manager at MarketingSherpa covering B2B marketing, social media and search engine marketing (SEO and PPC). She is the lead author of the 2011 B2B Marketing Benchmark Report, The B2B Marketing Advanced Practices Handbook, and the 2011 Search Marketing Benchmark Reports. She is a speaker at MarketingSherpa and partner events, a MarketingSherpa newsletter columnist, blog contributor, and a speaker for MarketingSherpa and partner webinars. Her research has been instrumental in the development of new media marketing practices, including the FUEL methodology for B2B marketing effectiveness. |
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Kaci Bower Kaci Bower is a Research Analyst at MarketingSherpa covering Search Marketing where she is responsible for compiling benchmark data and insights that can be used to guide marketers’ strategic decisions and tactical planning. She is the lead author of the 2012 Search Engine Marketing Benchmark Report. Prior to this, she spent a large portion of her career in the telecom industry in roles spanning strategic planning to Web marketing. As a Web marketer, she gained her online marketing experience as the Manager of Web Content Development and Web Marketing for Verizon’s small business and medium business customer segments. Bower also continues to moonlight as an independent consultant to nonprofits and small businesses by helping them develop and execute growth strategies in a creative, cost-controlled and resource-efficient manner. She holds a degree in Accounting from the University of Illinois and an MBA from Johns Hopkins University. |
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