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Online Course: Landing Page Optimization

MarketingExperiments Landing Page Optimization Online Course

Become a certified professional in landing page optimization and learn a proven methodology for instant ROI

The fastest, least expensive way to increase your sales is to optimize your webpages. But optimization can be difficult. The challenge isn't developing a way to test, but rather discovering what changes to test.

During the course you'll learn proven techniques you can immediately implement, including:

  • How to optimize your landing pages using our proprietary conversion formula
  • How to identify and express an effective value proposition
  • How to reduce your website abandon rate by minimizing Friction
  • How to increase page relevance and reduce visitor anxiety
  • How to design landing pages to hold and engage the attention of your visitors
  • How to test and track metrics to analyze results to make further improvements

This course is based on 8 years of our research to discover what works in online marketing

Conversion IncreaseDiscover exactly how the New York Times increased sales conversion by 1,152%, and how Encyclopedia Britannica increased conversion by 103%, alongside many other proven stories of success.

Review 13 relevant case studies with more than 29 charts and graphs to discover the five essential elements of optimization.

Receive more than 307 pages of actionable content – all carefully arranged to for easy application to your own website.

Based on over 10 years of our research to discover what works in online marketing

With over 10 years of testing research, this course provides you with the right information and tools to immediately start applying what you have learned to your websites.

300 Percent Increase

Matt Celano, one of our certified professionals, reported he was "hoping for a 10-15% lift in conversions" by applying what he learned from our certification courses. Instead, the page he launched after taking our certification course in landing page optimization achieved a 300% lift in conversions. This is just one example of the stellar results we have seen from students who attend the Landing Page Optimization Professional Certification.

Our Online, On-Demand Courses are Convenient

  • Students get access to the MECLABS Learning Lab 24 hours a day, 7 days a week
  • You can view, rewind, fast-forward, or review each course session any time
  • Questions? Get support from our research analysts and staff via email and on our blog

The cost of your certification could be easily recovered with the results of your first test!