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Online Course: Landing Page Optimization

Learn how to improve the efficiency of any landing page

Increase the percentage of visitors that become sales leads and/or customers

MECLABS Landing Page Optimization Online Course will help you:

  • Learn how to optimize landing pages
  • Maximize click-throughs and conversion rates
  • Identify negative page elements that hurt conversion rates
  • Link revenue back to specific marketing initiatives

A landing page is a single web page that appears in response to an online click. A conversion occurs when a visitor performs a desired action on a landing page. The general goal of a landing page is to achieve the highest possible conversion rate.

While successful ad campaigns generate Web traffic for brands, many companies leak revenue due to inefficient landing pages. If you can't convert your site's visitors, then you are wasting time and money with every promotional effort.

Watch the entire first session of the Landing Page Optimization online course in New HD Video Format:


Based on findings from 15 years of marketing research including more than 10,000 landing page experiments

Inside this course, you will discover exactly how The New York Times increased sales conversion by 1,052% and how Encyclopedia Britannica increased lead conversion by 103%, along with many other success stories. To help illustrate the essential elements of optimization we will review 13 relevant case studies with more than 29 charts and graphs.

After completing this course, you will be able to immediately start applying the concepts and getting lifts to your landing pages!

See the full course outline