Training > Online Courses

Online Courses

Learn how to become a better, more efficient digital marketer

Join more than 2,000 marketers who have received MECLABS professional certification. Based on 15 years of testing experience and marketing research, we have developed an online curriculum of certification courses designed to help improve marketing performance. Our courses provide in-depth training on topics specifically relevant for today’s digital marketer.

NEW Online Testing

Learn methodologies for testing which version of a landing page leads to the greatest improvement in conversion.

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Value Proposition Development

Learn to grow your market share by crafting and expressing unique value propositions for your ideal customer.

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Landing Page Optimization

Learn to improve page efficiency for converting a higher percentage of visitors to sales leads.

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Email Messaging

Learn to test and optimize your email campaigns with real case studies and proven techniques.

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Each certification course is:

  • On-demand – watch, pause, fast-forward, or replay course sessions at your convenience
  • Available 24 hours a day, 7 days a week, once enrolled
  • Filled with case studies from major companies in both B2B and B2C markets
  • Research-based with proven methodologies for optimizing performance