How to Segment Your Email List for Better Results includes:
In email marketing, targeted messaging begins with segmentation. Targeted emails connect more directly to subscribers' interests, and convince them to open, engage and convert more often.
By segmenting your lists, you can personalize content to best appeal to the particular recipients you want to reach. You can narrow the content's focus based on the segment's characteristics. And, perhaps most importantly, you can avoid bombarding your general list with stuff that won't interest them—thingsreadersmay view as spam.
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