How to Use Event Marketing for Lead Generation includes:
Live events can be both a blessing and a curse for marketers. On one hand, they offer the opportunity to make a valuable in-person connection with a potential customer. You can serve as a face of the company, and add a personal touch that makes the prospect more likely to engage.
On the other hand, live events require considerable resources on your part. You will need to devote considerable man-hours before, during and after the event. Then, there's the time and expenses involved in hosting or staffing events, not to mention travel time and costs.
To get the most for your investment—and to provide a worthwhile experience to attendees, who are also investing time and money into this event—you need a solid game plan.
For each 30-Minute Marketer, we scour the vast MECLABS library of marketing research, from MarketingSherpa case studies and benchmark reports, to MarketingExperiments optimization tests, and edit the research down into an actionable piece for helping you improve your marketing performance right now…or, at least, by the time you’re done with lunch.
Attention MarketingSherpa Members: This publication is FREE as a benefit of membership.
To view this document, please log in to your account at www.marketingsherpa.com and visit the
Members-Only Resources tab. Have additional questions? Feel free to contact Customer Service
toll-free at (877) 895-1717 and a representative will be happy to help.