How to Use Event Marketing for Lead Generation 30 Minute Marketer

MarketingSherpa's 30-Minute Marketer:
How to Use Event Marketing for Lead Generation

12 tactics for garnering a wealth of leads from live events

How to Use Event Marketing for Lead Generation includes: How a clever admission fee approach can help boost attendance Tips for standing out among a crowd of sponsors Ways to use giveaways as a lead generation goldmine The importance of avoiding the hard sell 9 pages and 2 charts

Event marketing for lead generation

Live events can be both a blessing and a curse for marketers. On one hand, they offer the opportunity to make a valuable in-person connection with a potential customer. You can serve as a face of the company, and add a personal touch that makes the prospect more likely to engage.

On the other hand, live events require considerable resources on your part. You will need to devote considerable man-hours before, during and after the event. Then, there's the time and expenses involved in hosting or staffing events, not to mention travel time and costs.

To get the most for your investment—and to provide a worthwhile experience to attendees, who are also investing time and money into this event—you need a solid game plan.

For each 30-Minute Marketer, we scour the vast MECLABS library of marketing research, from MarketingSherpa case studies and benchmark reports, to MarketingExperiments optimization tests, and edit the research down into an actionable piece for helping you improve your marketing performance right now…or, at least, by the time you’re done with lunch.