How To Use Facebook for Lead Generation and Engagement 30 Minute Marketer

MarketingSherpa's 30-Minute Marketer:
How To Use Facebook for Lead Generation and Engagement

12 tactics for connecting with Facebook users

How To Use Facebook for Lead Generation and Engagement includes: Why Facebook is such an important marketing venue What defines a "hyper-social" user, and why they're so powerful Ways to use tabs to boost your Facebook page Tips for using free analytics to measure your Facebook results 9 pages and 1 chart

Facebook for lead generation

In this report, we focus on how you can use Facebook to generate high-quality leads (while also building connections with fans of your brand).

If you want to generate leads—and generate a high number of leads as quickly as possible—you need to go where the people are. And right now, people (a good amount of them, anyway) are on Facebook. The social media site says it has more than 800 million active users, with 50% of active users logging in each day. The average user has 130 friends.

Marketers have taken notice. Facebook is the top social media platform used by marketers. According to the MarketingSherpa 2011 Social Marketing Benchmark Report, 84% of social marketers use Facebook in some way. Most likely, you already have some sort of Facebook profile. But there are some simple strategies that can help you get the most out of your Facebook page.

For each 30-Minute Marketer, we scour the vast MECLABS library of marketing research, from MarketingSherpa case studies and benchmark reports, to MarketingExperiments optimization tests, and edit the research down into an actionable piece for helping you improve your marketing performance right now…or, at least, by the time you’re done with lunch. Get this edition of the 30-Minute Marketer and start learning how to monetize Facebook today.