How to Use Landing Page Optimization for Better Conversion Rates includes:
In this report, we focus on landing page optimization (LPO) tactics that can lead to improved conversion rates.We can't emphasize just how big of a difference optimization can make in the results you see from your landing page. Boris Grinkot, former Associate Director of Product Development, MarketingSherpa, says double or triple digit conversion improvements aren't uncommon if LPO is used effectively.
By using LPO strategies, you are tailoring your page's content, messaging and mood, with your specific visitors in mind. By studying your analytics and conducting careful testing, you can customize a page for the best possible results, both in conversion rates and other important metrics.
For each 30-Minute Marketer, we scour the vast MECLABS library of marketing research, from MarketingSherpa case studies and benchmark reports, to MarketingExperiments optimization tests, and edit all of the research down into an actionable piece for helping you improve your marketing performance right now…or, at least, by the time you’re done with lunch.
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