How to Use Landing Page Optimization for Better Conversion Rates 30 Minute Marketer

MarketingSherpa's 30-Minute Marketer:
How to Use Landing Page Optimization for Better Conversion Rates

13 tactics for customizing your page to appeal to your target visitors

How to Use Landing Page Optimization for Better Conversion Rates includes: How (and why) to create an optimization plan Why too much text is the “kiss of death” for LPO How to determine which testing tool is right for you The importance of not trying to go overboard with changes 12 pages and 5 charts

Using LPO for Better Conversion Rates

In this report, we focus on landing page optimization (LPO) tactics that can lead to improved conversion rates.We can't emphasize just how big of a difference optimization can make in the results you see from your landing page. Boris Grinkot, former Associate Director of Product Development, MarketingSherpa, says double or triple digit conversion improvements aren't uncommon if LPO is used effectively.

By using LPO strategies, you are tailoring your page's content, messaging and mood, with your specific visitors in mind. By studying your analytics and conducting careful testing, you can customize a page for the best possible results, both in conversion rates and other important metrics.

For each 30-Minute Marketer, we scour the vast MECLABS library of marketing research, from MarketingSherpa case studies and benchmark reports, to MarketingExperiments optimization tests, and edit all of the research down into an actionable piece for helping you improve your marketing performance right now…or, at least, by the time you’re done with lunch.

Attention MarketingSherpa Members: This publication is FREE as a benefit of membership.
To view this document, please log in to your account at www.marketingsherpa.com and visit the
Members-Only Resources tab. Have additional questions? Feel free to contact Customer Service
toll-free at (877) 895-1717 and a representative will be happy to help.