How to Use Pilot Projects to Gain Executive Support includes:
In this edition, we focus on how to use pilot projects to get your marketing ideas off the ground, overcome roadblocks, and win management approval.
It's not easy to launch a new campaign. Budgets are tighter than ever before, and you may be competing with other teams for a limited pool of resources. Also, you may face internal resistance or skepticism if you are proposing a new campaign that lacks proven results.
One solution is to start small, by doing a trial run in the form of a pilot program. A pilot helps you demonstrate the potential value of your new project, with a small investment, in a way that lets you quickly show results.
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