How to Use Pilot Projects to Gain Executive Support 30 Minute Marketer
MarketingSherpa's 30 Minute Marketer:
How to Use Pilot Projects to Gain Executive Support
9 tactics for getting your bosses on board
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How to Use Pilot Projects to Gain Executive Support includes:
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How to Use Pilot Projects to Gain Executive Support
In this edition, we focus on how to use pilot projects to get your marketing ideas off the ground, overcome roadblocks, and win management approval.
It's not easy to launch a new campaign. Budgets are tighter than ever before, and you may be competing with other teams for a limited pool of resources. Also, you may face internal resistance or skepticism if you are proposing a new campaign that lacks proven results.
One solution is to start small, by doing a trial run in the form of a pilot program. A pilot helps you demonstrate the potential value of your new project, with a small investment, in a way that lets you quickly show results.
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