How to Use Webinars to Drive Content Marketing includes:
A webinar is the perfect blend of a whitepaper and a live event. You can convey important material in a more dynamic way than on a written page—but without asking attendees (or your staff) to invest the time and expense of traveling to a live event. In a webinar, you can use video, graphics, and even interactive elements to get the audience excited about the material. Once they're engaged, you can then direct them to your other content resources.
MECLABS hosts a wealth of webinars, so be sure to check out the resources section at the end of this report for a link to a behind-the-scenes look at our Web events.
For each 30-Minute Marketer, we scour the vast MECLABS library of marketing research, from MarketingSherpa case studies, to MarketingExperiments optimization tests, to MarketingSherpa benchmark reports, and edit down the research into an actionable piece to help you improve your marketing performance right now…or, at least, when you’re done with lunch.