Lead Scoring includes:
In this report, we help you figure out how to implement a lead scoring system.
Lead scoring means creating a "points system" related to various demographic, firmographic and behavioral attributes, such as job title, industry, size of company and prior website activity (webinar signup, pages visited, etc.).
A new lead is then assigned a total score based on these attributes. This system lets you sort your leads based on how engaged they are, and shows the changes to their engagement over time. In short, lead scoring can help you distinguish the "just looking" prospect from the sales-ready lead. This helps you focus your efforts on targeting leads that offer the best potential ROI.
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