Start Mobile Marketing 30 Minute Marketer

MarketingSherpa's 30 Minute Marketer:
Start Mobile Marketing

9 tactics for emails, websites, SMS and more

Start Mobile Marketing includes: How to blend mobile tactics with your current efforts Tips on creating a custom site (and how to decide if you need one) Why usability, content and privacy are so important How to cut your text down to key elements

Start Mobile Marketing

In this report, we help you figure out how to incorporate mobile strategies into your marketing.

Marketers who want to connect with today's busy customers should consider the potential of mobile. Many people are stepping away from the computer and spending more time on their mobile devices. If your mobile efforts fall short, you might miss out on valuable opportunities to engage with your target audience.

People are relying on their mobile devices more than ever before – in some cases, using a mobile device as their primary (or even their only) means of communication.

Consider these statistics from the Pew Research Center:

• 88% of U.S. adults are now mobile phone owners
• 46% of all U.S. adults are smartphone users
• Nearly every demographic group saw a notable rise in smartphone usage from the prior year, and smartphone usage is more than 60% in groups such as college graduates, and those with a household income of $75,000 or more.

Mobile marketing tactics are the latest way for you to interact with and engage on-the-go customers.

Since consumers can take smartphones and other devices with them anywhere in "the real world", mobile can also present you with a hybrid opportunity: a chance to combine both online and offline experiences.

Attention MarketingSherpa Members: This publication is FREE as a benefit of membership.
To view this document, please log in to your account at www.marketingsherpa.com and visit the
Members-Only Resources tab. Have additional questions? Feel free to contact Customer Service
toll-free at (877) 895-1717 and a representative will be happy to help.