Lead Generation for the Complex Sale includes:
With the complex sale emerging as the norm in today's business-to-business environment, it's more challenging than ever to keep a consistent stream of qualified leads in your sales pipeline. Now you can boost your quantity and quality of leads through a proven methodology.
Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, Executive Director of MECLABS and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth and improve your sales performance.
You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to:
Keep leads flowing through your sales pipeline! With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.