Benchmark: Landing Page Optimization

Authors

Lead Author
Boris Grinkot, Associate Director of Product Development

Boris is part social scientist, part techie, and part philosopher. With academic background in social science research and a technology resume, he combined his passion for discovering human motives and the digital medium in conversion optimization. Boris’ work with Fortune 500 and international research partners included experimental design, business intelligence, competitive strategy, and lead generation. He has led optimization projects each generating tens of millions of dollars. Shifting his focus to writing in 2011, he has completed MarketingSherpa’s LPO Benchmark Report and continues to contribute to various blogs and webinars, as well as to teach LPO workshops across the country. Boris holds an MBA from the University of Florida and a B.A. in Religious Studies with a cert. in International Relations from Cornell.

Contributors
Sergio Balegno, Director of Research
Daniel Burstein, Director of Editorial Content
Robert Kemper, Director of Sciences
David Kirkpatrick, Reporter
Todd Lebo, Senior Director of Content & Business Development
Adam Sutton, Senior Reporter

Production Editor
Brad Bortone, Editorial Production Manager