The 2012 B2B Marketing Benchmark Report includes:
This publication is sponsored by Marketo
According to new research surveyed from 1,745 marketers even the most effective B2B marketing tactics such as website design, SEO and email marketing saw up to a 50% decline in overall effectiveness from the previous year.
This alarming statistic along with a growing list of pertinent challenges is more evidence that times are tough and organizations must adapt to meet new buyer expectations. The modern B2B buyers are researching purchasing decisions online long before they engage with sales. They are equipped with information and are reluctant to purchase due to the struggling economy. Winning them over requires organizations to adjust their marketing approach and focus their energy on overcoming new barriers that now stand in the way.
To help marketers regain their focus and tackle these challenges, MarketingSherpa has released the new 2012 B2B Marketing Benchmark Report. This report analyzes the strategies and tactics of top performing B2B organizations, so you can learn from their success and apply proven tactics to increase the effectiveness of your campaigns.
Inside you'll find the most up-to-data research and analysis on the marketing tactics that were most successfully applied at every stage of the sales funnel, from lead generation to sales conversion including:
The 188-page 2012 B2B Marketing Benchmark Report includes a broad range of all components of B2B marketing and will examine the top challenges B2B marketers are facing, the barriers that exist in preventing success, and best practices in overcoming them, to attract and convert the modern B2B buyer.
In short, this comprehensive study provides practical research and insight on what works – and what doesn’t – in today’s extremely competitive B2B environment.
The report is packed with useful information including B2B marketers' success stories from your peers on:
The 2012 B2B Marketing Benchmark Report is a comprehensive reference guide containing more than 157 charts with analytical commentary, hundreds of informative insights from your peers, several abridged case studies of real-life social marketing success stories, and more. Highlights from the new report include:
The 2012 B2B Marketing Benchmark Report is more than just data. This year’s report gives you analysis and insight on topics critical to the future success of B2B marketers:
Learn marketing efficiencies in every stage of the buying cycle, form prospects to leads to loyal customers, and then closing the loop with sound marketing analytics for continued improvement.