Benchmark: Email Marketing

Authors

Lead Author
W. Jeffrey Rice, Senior Research Analyst

W. Jeffrey Rice is a Research Analyst at MarketingSherpa focusing on email marketing. He is the lead author of the 2011 Email Marketing Advanced Practices Handbook, contributing author of the 2011 Email Marketing Benchmark Report and a MarketingShepa e-newsletter columnist. Rice presented at Email Summit 2011 in Las Vegas, and has spoken on MarketingSherpa and partner webinars.

Prior to joining MarketingSherpa, he led marketing efforts at B2B and sports entertainment companies. His knowledge of online, traditional and event marketing strategies enabled him to coordinate cross-functional teams to implement impactful marketing initiatives.

Contributors
Sergio Balegno, Director of Research
Adam T. Sutton, Senior Reporter

Production Editors
Brad Bortone, Senior Copy Editor
Selena Blue, Junior Copy Editor
Sean Kinberger, Graphic Designer