Search Marketing Benchmark Report - SEO Edition

Authors

Lead Author
Kaci Bower, Research Analyst

Kaci Bower is a Research Analyst at MarketingSherpa covering search marketing. She is responsible for compiling benchmark data and insights that can be used to guide marketers’ strategic decisions and tactical planning, and is the lead author of the upcoming 2012 Search Engine Marketing Benchmark Report. Prior to this, she spent a large portion of her career in the telecom industry in roles spanning strategic planning to Web marketing. 

As a Web marketer, she gained her online marketing experience as the Manager of Web Content Development and Web Marketing for Verizon’s small business and medium business customer segments. Bower also continues to moonlight as an independent consultant to nonprofits and small businesses by helping them develop and execute growth strategies in a creative, cost-controlled and resource-efficient manner. She holds a degree in Accounting from the University of Illinois and an MBA from Johns Hopkins University.

Contributors
Sergio Balegno, Research Director
Jen Doyle, Senior Research Manager
Jeff Rice, Research Analyst
Adam Sutton, Senior Reporter
Amie Bolton, Research Analyst

Production Editor
Brad Bortone, Senior Copy Editor