The 2012 Search Marketing Benchmark Report - SEO Edition includes:
This publication is sponsored by SlingshotSEO
Search marketing continues to evolve in both its organic and paid avenues due largely to growth of social media. Now searchers receive instant, real-time social media content including personalized and local information. Results pages include not only blue links, but also video, images, news, press releases and customer reviews.
This presents an ongoing challenge (and opportunity) for marketers who are trying to find ways new ways to engage their audience with relevant content, at the right time. To help drive traffic, marketers are now shifting their priorities to inbound marketing efforts like creating effective content through blogs, webinars and whitepapers, improving keyword and key phrase research and optimizing SEO landing pages.
This benchmark report gives you critical insight and analysis into an SEO tactics degree of difficulty, execution and their corresponding level of effectiveness in terms of reaching marketing objectives. It will also review some very effective but underutilized local and mobile search tactics.
In the all-new 2012 Search Marketing Benchmark Report - SEO Edition you’ll receive a comprehensive reference guide containing more than 160 charts with analytical commentary, hundreds of informative insights from your peers, several case studies of real-life search and inbound marketing campaigns and more.
Many organizations are sidestepping the discipline of charting out a strategic plan and are choosing instead to put their immediate focus on tactical objectives like increasing website traffic, lead generation and measurable ROI.
They know to achieve good organic rankings and ensure that their products and services are found across all formats and venues. To do this, they have to be strategic with their planning and processes, and savvy with the creation and optimization of all digital assets.
However, developing a process to plan, measure and execute the performance of SEO programs isn't their top objective. Interestingly, increasing measurable ROI ranked higher as an objective than developing an actual strategy to do so!
Key findings from the 2012 Search Marketing Benchmark Report - SEO Edition include:
The 2012 Search Marketing Benchmark Report - SEO Edition contains more than just data. This all-new report gives you analysis and insight on topics critical to the future success of search marketing, including information on: