Jen Doyle is a Senior Research Manager at MarketingSherpa covering lead generation, B2B marketing, social media and search engine marketing. Jen is a six-time Lead Author for various MarketingSherpa publications, including the 2011 and 2012 Editions of the B2B Marketing Benchmark Report, the B2B Advanced Practices Handbook and the upcoming 2012 Lead Generation Benchmark Report. Jen is a speaker at MarketingSherpa and partner events, a MarketingSherpa newsletter columnist, blog contributor, and a speaker for MarketingSherpa and partner webinars. Her research has been instrumental in the development of new media marketing practices, including the FUEL methodology for B2B marketing effectiveness.
Prior to joining MarketingSherpa, Jen managed search, social media and direct marketing campaigns for companies in the computer software industry, consumer retail, B2B services as well as nonprofit. Jen has been recognized for her successful experience specifically in B2B marketing and the practice of inbound lead generation programs targeting a wide variety of audiences.
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