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Download your free excerpt and see these introductory concepts:
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1,915 companies surveyed
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163 pages – Most extensive study on lead generation available
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63 charts and analytical commentary
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50+ answers to the most challenging lead gen questions
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4 case briefings with actionable data, key insights from marketers and CMOs
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Learn how to develop an effective strategy for generating high-quality leads
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Tips on budgeting, improving lead quality, nurturing and ROI
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Evaluate optimal lead generation performance
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How to select the best lead generation technology and tools for 2012
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