Marketing Analytics Benchmark Report

Free Excerpt from the 2013 Marketing Analytics Benchmark Report

See a few of the insights you'll get in the full version of the report

Download your free excerpt and see these introductory concepts: More than 1,131 companies surveyed 325 ready-to-use slides for powering your next presentation, fueling a proposal or making a business case 426 charts with methodical commentary Non-commissioned and unbiased research insights into marketing analytics opportunities

It will help:

• Build out your marketing programs with inside knowledge on how analytics are being viewed and used within your specific vertical
• Brand-side marketers and agencies to acquire clients and answer questions for management
• Gain budget approval with comprehensive information comparing performance to the rest of the industry
• Compare your organization’s practices with competitors

Benchmark Study Participant Insights:

We find analytics extremely useful, but I don't think upper-management attaches as much monetary value to it as it should have because of their lack of understanding.
-Matt Seitz
Marketing Manager
ERC

I believe it to be a HUGE value...My problem is I don't have the experience specifically in my background of implementing it from an analytics point of view. I have been following MS for a long time, and understand perfectly what's being said. But until now, have not been in a position with a company to best utilize ALL aspects of it. NOW I'm at a point where it's going to be critical moving forward that I get it right, the first time!
-Crystal Nadeau
VP of Marketing,
Fire and Thermal Protection Engineers, Inc.

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