Introducing the MarketingSherpa 2013 Marketing Analytics Benchmark Report
Marketing analytics finally give organizations an accurate way to correlate numbers to actual results. Now, with tracking in place, each step inside their funnel can be measured and analyzed. From this, marketing budgets can then be allocated more effectively, and confident actions can be taken within specified channels.
Proper use of marketing analytics is critical for understanding and growing of customers. The fact is, setting tracking and collecting data is just the very first step. To be as effective as possible with your marketing campaigns, you must first balance the granular extent of your marketing analytics with their efficient and accurate application.
As more and more companies employ tracking technologies to higher capacities, the importance of marketing analytics becomes even more pivotal.
This is the first ever report MarketingSherpa has produced on marketing analytics. This is a tremendous step, and it truly reflects the maturity and relevance analytics has found within marketing.
This Benchmark Report will provide you with research visualizations and insights for setting, running and acting on the results of an optimized marketing analytics program.
What the marketing analytics report isn't:
What the marketing analytics report is:
According to the report, 37% of marketers see an advanced analysis of customer behavior as the key to making their efforts substantially more effective.
*Benchmark data is broken out by specific company type, customer type, vertical/industry, and company size.
At MarketingSherpa, and our parent company MECLABS, learning and optimization is at the core of everything we do. This is precisely why we constantly look into our customers’ experiences. To this end, the 2013 Marketing Analytics Benchmark Report is part of a series of newly formatted publications. We learned from interaction with our buyers that the overwhelming majority used our data to:
This usage usually took the form of a presentation. For practicality and ease, we now deliver our Benchmark Reports in a customer-inspired PowerPoint format. Our approach to gathering valuable data and insights has not changed, and we will continue to be as thorough as possible.
The 2013 Marketing Analytics Benchmark Report’s insights will not only help you to develop and optimize an effective marketing analytics strategy, but these insights are now delivered in the most practical, pertinent and customer-centric format.
Reserve your copy today!
Benchmark Study Participant Insights:
We find analytics extremely useful, but I don't think upper-management attaches as much monetary value to it as it should have because of their lack of understanding.
I believe it to be a HUGE value...My problem is I don't have the experience specifically in my background of implementing it from an analytics point of view. I have been following MS for a long time, and understand perfectly what's being said. But until now, have not been in a position with a company to best utilize ALL aspects of it. NOW I'm at a point where it's going to be critical moving forward that I get it right, the first time!
VP of Marketing,
Fire and Thermal Protection Engineers, Inc.