The 2012 Website Optimization Benchmark Report includes:
Conversions happen at the hub of all online marketing strategies. PPC, SEO, social and mobile all point back to, and rely on, the website to make the final push to a sale, sign-up, review or click. The way prospects interact with these programs is crucial to the success of every online marketing strategy employed by your company.
According to our 2012 Website Optimization Benchmark Report, 95% of companies in the Strategic phase considered website optimization a top priority in 2012. As more and more companies invest in optimization of their pages in-house, marketers will need to make informed decisions implementing these programs. This report is designed to help marketers do so with hard numbers and practical industry experience.
The report uncovers what marketing leaders around the world are doing to deploy optimization successfully in their firms. It also identifies the critical industry-wide trends in website optimization that are imperative for leaders to understand.
Marketers who have not begun using optimization are starting to realize how vital it is to their company’s financial performance. At the same time, those who are using it are realizing they must perfect how they perform website optimization. When testing stops after a slight gain from a single test is realized, they could actually be ignoring their full potential output.
"One problem we have in marketing is that adequacy is the enemy of excellence. In many cases, we're losing the most money by using campaigns that are working, but are not working well enough."
— Dr. Flint McGlaughlin
At MECLABS, testing is a constant cycle of results. It's this cycle that generates our industry-defining benchmark reports. This particular benchmark is based off an unparalleled study, holding the most up-to-date scientific data and research on a modern and inventive way to improve sales. The 2012 Website Optimization Benchmark Report brings you the most comprehensive benchmark study on the topic of website optimization practices. In short, you'll receive the most crucial insights for optimizing websites in 2013.
This report identifies:
In our 2011 Landing Page Optimization Benchmark Report, we reviewed the current state of the industry, re-examined the optimization landscape and presented new data on how practitioners are currently deploying optimization strategies inside their organizations.
This most recent study goes beyond how optimization is being employed, and explores how it influences customer theory, how it assists in crafting more effective value propositions and how website optimization projects are being managed.
In 2013, landing page optimization still holds tremendous opportunity. We will see it play more of a role in not only improving website performance, but in search, social and email marketing programs as well. In this 146-page 2012 Website Optimization Benchmark Report, we address these specifics over three chapters as it relates to how you understand your audience, position your products and execute your larger marketing campaigns.
The insights from 2,600+ companies will show you opportunities in better page optimization, in defining your value proposition and in testing what page elements will generate the greatest relative lift.