Website Optimization Benchmark Report
MarketingSherpa's 2012 Website Optimization Benchmark Report
Keys to Developing an Effective Optimization Program in Your Organization
 |
The 2012 Website Optimization Benchmark Report includes:
|
Boost ROI in 2013 with Website Optimization
Conversions happen at the hub of all online marketing strategies. PPC, SEO, social and mobile all point back to, and rely on, the website to make the final push to a sale, sign-up, review or click. The way prospects interact with these programs is crucial to the success of every online marketing strategy employed by your company.
According to our 2012 Website Optimization Benchmark Report, 95% of companies in the Strategic phase considered website optimization a top priority in 2012. As more and more companies invest in optimization of their pages in-house, marketers will need to make informed decisions implementing these programs. This report is designed to help marketers do so with hard numbers and practical industry experience.
The report uncovers what marketing leaders around the world are doing to deploy optimization successfully in their firms. It also identifies the critical industry-wide trends in website optimization that are imperative for leaders to understand.
Marketers who have not begun using optimization are starting to realize how vital it is to their company’s financial performance. At the same time, those who are using it are realizing they must perfect how they perform website optimization. When testing stops after a slight gain from a single test is realized, they could actually be ignoring their full potential output.
|
"One problem we have in marketing is that adequacy is the enemy of excellence. In many cases, we're losing the most money by using campaigns that are working, but are not working well enough." — Dr. Flint McGlaughlin |
At MECLABS, testing is a constant cycle of results. It's this cycle that generates our industry-defining benchmark reports. This particular benchmark is based off an unparalleled study, holding the most up-to-date scientific data and research on a modern and inventive way to improve sales. The 2012 Website Optimization Benchmark Report brings you the most comprehensive benchmark study on the topic of website optimization practices. In short, you'll receive the most crucial insights for optimizing websites in 2013.
This report identifies:
- What marketing leaders around the world are doing, what’s working and what isn't
- How they are deploying optimization successfully in their firms
- Critical industry-wide trends in website optimization that leaders must know
- Data to support marketing performance evaluation
What's New in Optimizing Websites for 2013
In our 2011 Landing Page Optimization Benchmark Report, we reviewed the current state of the industry, re-examined the optimization landscape and presented new data on how practitioners are currently deploying optimization strategies inside their organizations.
Now
This most recent study goes beyond how optimization is being employed, and explores how it influences customer theory, how it assists in crafting more effective value propositions and how website optimization projects are being managed.
In 2013, landing page optimization still holds tremendous opportunity. We will see it play more of a role in not only improving website performance, but in search, social and email marketing programs as well. In this 146-page 2012 Website Optimization Benchmark Report, we address these specifics over three chapters as it relates to how you understand your audience, position your products and execute your larger marketing campaigns.
10 Questions Answered by the 2012 Website Optimization Benchmark Report
- How does website optimization inform broader marketing strategy? (p. 13)
- How does website optimization affect marketers’ customer theory? (p. 24)
- How do marketers evaluate their value propositions? (p. 40)
- Which page elements have the largest impact on website optimization? (p. 55)
- What are the most popular optimization objectives? (p. 62)
- What hard metrics do marketers use to track website optimization performance? (p. 66)
- What are marketers' primary conversion path? (p. 74)
- What channels are affected by website optimization strategy? (p. 81)
- How are marketers adopting mobile strategies? (p. 83)
- How are optimizers crafting Universal Lead Definitions? (p. 87)
The insights from 2,600+ companies will show you opportunities in better page optimization, in defining your value proposition and in testing what page elements will generate the greatest relative lift.
