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Handbooks

Case study and research-supported best practices with how-to’s for optimizing the performance of your marketing programs

Our handbooks provide an in-depth guide for establishing a detailed marketing strategy for various marketing topics like email, social marketing, lead generation and lead nurturing. Each book includes real-life case studies, methodologies, best practices, worksheets and data to support recommended marketing procedures. In each specific topic area you’ll learn what has changed, what caused these changes, and why it affects the way you must execute your marketing going forward.

Handbooks can help you:

  • Analyze what’s working and not working
  • Assess current processes using worksheet activities
  • Develop a detailed marketing strategy
  • Apply case study learnings to your campaigns
  • Support your proposals with data and charts

Use our convenient slider tool below to browse through our Handbook titles and find guides to help you in a specific area. Alternatively, you can also browse publications by topic to find all titles for a specific subject matter.


Browse All Handbooks - Newest to Oldest