Email Marketing Publications

Up-to-date research, how-to guides and special reports to help marketers optimize their email programs

Email marketing is a cornerstone to most marketing plans, consistently producing ROI and engagement with your target audience. But each year brings new challenges and opportunities to your email program -- deliverability, automation, list building, and relevant content generation just to name a few.

That’s where we come in. We interview thousands of email marketers every year, survey more than 8,000 companies and compile proven best practices and methodologies gleaned from real-life case studies in order to give you the tools to stay ahead of your competition. We have four types of publications offering differing types of assistance for social marketers:

• Benchmarks – get up-to-date email marketing research, charts with analytical commentary and informative insights from your peers to help you prepare budgets and make informed business decisions
• Special Reports – highly-focused research and data in specific areas of email marketing
• Handbooks - real-life case studies, methodologies, best practices, worksheets and data to help you plan, launch and maintain a successful email marketing program
• 30 Minute Marketers – laser-focused how-to ideas on the latest email tactics and innovations in areas like list building, mobile marketing and more

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Browse All Email Marketing Publications - Newest to Oldest