Handbook: Social Marketing ROAD Map

Authors

Lead Author
Sergio Balegno
Director of Research, MECLABS

As Director of Research for the MECLABS Primary Research group, Sergio Balegno manages a team of analysts who conduct studies of marketing practices, publish content in the form of benchmark reports, how-to handbooks and training curriculum, and present findings at industry events, training workshops and webinars. He has worked in marketing since 1980, first on the brand-side as Vice President of Marketing in the airline industry, then on the agency-side as a founding partner of a B2B marketing communications firm.

Prior to joining MECLABS in 2008, Balegno was Managing Director of an online marketing consultancy.

Contributors
Sean Donahue, Editor
Jen Doyle, Senior Research Analyst
Adam Sutton, Senior Reporter

Production Editor
Brad Bortone, Senior Copy Editor