Handbook: B2B Marketing Advanced Practices

Authors

Lead Author
Jen Doyle, Senior Research Manager

Jen Doyle is a Senior Research Manager at MarketingSherpa covering B2B marketing, social media and search engine marketing (SEO and PPC). She is the lead author of the 2011 B2B Marketing Benchmark Report, The B2B Advanced Practices Handbook, and the 2011 Search Marketing Benchmark Reports. Doyle is a speaker at MarketingSherpa and partner events, a MarketingSherpa newsletter columnist, blog contributor, and a speaker for MarketingSherpa and partner webinars. Her research has been instrumental in the development of new media marketing practices, including the FUEL methodology for B2B marketing effectiveness.

Contributing Authors
Sergio Balegno, Research Director
W. Jeffrey Rice, Senior Research Analyst
Justin Bridegan, Marketing Manager

Production Editor
Brad Bortone, Senior Copy Editor