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B2B Marketing Advanced Practices Handbook

Free Excerpt

See a few of the insights you'll get in the full version of the benchmark report


Download your free excerpt and explore these key findings from our B2B marketing research:

  • Understanding the evolving B2B marketing environment
  • B2B marketing challenges becoming more pertinent to organizations
  • Introduction to the FUEL methodology
  • B2B marketing maturity assessment
  • Three phases of B2B marketing maturity
  • Why B2B marketers show high levels of maturity in the marketing process