Kaci Bower is a Senior Research Analyst at MarketingSherpa covering Search Marketing where she is responsible for compiling benchmark data and insights that can be used to guide marketers' strategic decisions and tactical planning. She is also the lead author of 2012 Search Engine Marketing Benchmark Report. Prior to this, she spent a large portion of her career in the telecom industry in roles spanning strategic planning to Web marketing. As a Web marketer, she gained her online marketing experience as the Manager of Web Content Development and Web Marketing for Verizon's small business and medium business customer segments. Kaci also continues to moonlight as an independent consultant to non-profits and small businesses by helping them develop and execute growth strategies in a creative, cost-controlled and resource-efficient manner. She holds a degree in Accounting from the University of Illinois and an MBA from Johns Hopkins University.
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