Handbook: Email Marketing - Second Edition

Authors

Lead Author
W. Jeffrey Rice, Senior Research Analyst

W. Jeffrey Rice is a  Senior Research Analyst at MarketingSherpa, focusing on email marketing. He is the lead author of the 2011 Email Marketing Advanced Practices Handbook, contributing author of the 2011 Email Marketing Benchmark Report, and a MarketingSherpa e-newsletter columnist. Rice has also spoken on both MarketingSherpa and partner webinars.

Prior to joining MarketingSherpa, Rice led marketing efforts at B2B and sports entertainment companies. His diverse background in both traditional and online marketing strategies enabled him to manage cross-functional teams to produce effective campaigns.

Contributors
Sergio Balegno, Director of Research
Daniel Burstein, Director of Editorial Content
Jen Doyle, Senior Research Manager
Adam Sutton, Senior Reporter
David Kirkpatrick, Reporter
Jeri Dube, Freelance Reporter

Production Editor
Brad Bortone, Senior Copy Editor
Selena Blue, Junior Copy Editor
Sean Kinberger, Graphic Designer