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Agency Perspectives on Search Engine Optimization and Online Ad Networks Special Report


MarketingSherpa Special Report:
Agency Perspectives on SEO and Online Ad Networks

Creating and capitalizing on a rich end-user search and advertising experience

The Agency Perspectives on SEO and Online Ad Networks Special Report includes:

  • Tactics for increasing organic rankings
  • Integrating SEO and social media
  • Developing a link building strategy
  • Budget forecasts for SEO programs
  • Success stories from SEO campaigns
  • Marketing insights on effective ad networks and formats
Published August, 2011

SEO Tactics from an Agency Perspective

This Special Report looks at SEO tactics and other search engine optimization considerations from the unique and valuable perspective of agencies. Agencies can offer many benefits to client organizations either considering or choosing to outsource their SEO programs.

External SEO companies have a steady eye on emerging SEO strategies, which is an important consideration as SEO evolves. Reputable SEO companies will also have tools at their disposal to ensure they get results, not to mention repeat business.

Many of these tools could be cost-prohibitive for in-house groups, and come with a learning curve to use effectively. One of the most important benefits an agency provides is experience with working within an industry vertical. Through trial and error, agencies have learned which SEO techniques and tactics are most effective, thereby saving time, resources and money.

Highlights of this 16-page report include:

  • Clients’ perceptions on the ability of SEO to produce a return on investment at budget time
  • Budget forecasts for clients’ SEO program expenditures
  • Organic rankings for targeted key terms on client campaigns, including insights into the best
    methods for improving rankings
  • Most effective SEO tactics for achieving a client’s marketing objectives, backed with examples
    from successful campaigns
  • Suggested approaches for developing a link building strategy and choosing link partners
  • Ad network and format effectiveness, including tips on selecting an ad network

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