Special Report: CMO Perspectives on B2B Marketing Automation

Summary of Contents:

• Executive Summary
  • Majority of CMOs adopting marketing automation software
• CMO Challenges
  • B2B challenges increasing in pertinence
  • Marketing to a growing number of people involved in the buying process
  • Marketing to a lengthening sales cycle
• Marketing Automation Maturity
  • Establishing marketing automation maturity
  • Case Briefing: Marketing automation leads to 190% sales conversion increase
• Marketing Automation KPIs
  • Benchmarking marketing automation performance
• Recommended Actions