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CMO Perspectives on Email Deliverability Special Report


MarketingSherpa Special Report:
CMO Perspectives on Email Deliverability

Developing deliverability strategies to meet the demands of today’s inbox

The CMO Perspectives on Email Deliverability Special Report includes:

  • 246 senior marketers surveyed
  • 16 pages of CMO data
  • Dissecting the state of email delivery
  • Three dimensions of relevancy tactics
  • Greatest challenges confronting CMOs
Published April, 2011

CMO Insights on How to Improve Email Deliverability

In this Special Report, you will find in-depth strategies used by CMOs, valuable benchmark data, and exclusive insights into how you can build an email deliverability strategy that works for your organization.

You'll learn what tactics used by CMOs improved email deliverability, like removing inactive subscribers, monitoring and lowering complaint rates, and modifying email templates.

This 16-page report also provides marketing executives with concise research and actionable advice, derived from unique market segments, for guiding strategic marketing decisions.

Deliverablity is Key

Marketers spend alot of time trying to build integrated customer databases, segment profiles based on behavior and preferences, and craft relevant content. However, it will be all for not if an email does not reach the intended inbox. In fact, ReturnPath, a provider of email certification, finds 20% of permission-based email in North America never reaches the intended inbox, 4% is classified as spam, and the remaining 16% just goes missing.

Is your organization facing similar challenges?

Overcoming Challenges

Challenges reaching the inbox continue to mount and the tactics to overcome these obstacles are endlessly evolving. To learn more about the latest strategies, MarketingSherpa conducted a study involving nearly 250 CMOs and senior marketing decision-makers. Here is just some of the feedback we received from study participants when we asked, "What is the most important objective for email marketing in the coming year, and why?"

  • "Ensure that emails are personalized and relevant to the individual customer. Our emails should feel like a one-to-one conversation."
  • "Triggered email campaigns - we want to move away from large, impersonal email blasts."
  • "Finding a way of ensuring our email still gets delivered into our subscribers' inbox[es]."

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