Evaluating Website Optimization Special Report includes:
With its potential to deliver dramatic gains in online ROI, website optimization is a growing focus for marketers. An important step in realizing website optimization is evaluating your website optimization process, using analytic tracking tools and ongoing testing to monitor the digital "footprints" that people leave along their online path.
Deployed correctly, data analysis allows marketers to harness this unprecedented consumer insight, and to use this material to design websites that precisely address the needs of their ideal client.
Website optimization can measurably change your company's overall bottom line, yet more than 50% of marketers do not know how to track the ROI of their website optimization strategies.
This Special Report addresses this challenge. We present the value of a data-driven culture, detail which data to track, and outline which analytic tools and strategies produce the most meaningful insights into your website optimization campaigns.
As you go through this report, remember that data is the grounding force in website optimization and the benefits of comprehensive data review cannot be overstated. It is the language that optimizers use to evaluate the ROI of their online strategies, and to communicate the success of these strategies to the C-suite.
Attention MarketingSherpa Members: This publication is FREE as a benefit of membership.
To view this document, please log in to your account at www.marketingsherpa.com and visit the
Members-Only Resources tab. Have additional questions? Feel free to contact Customer Service
toll-free at (877) 895-1717 and a representative will be happy to help.