The State of Email List Growth Special Report includes:
No matter how healthy your organization’s list is or how relevant your communications are, there is a constant need to add new subscribers. A vibrant and targeted email database can be one of your brand’s biggest assets. This network of names enables you to have conversations with your core audience at critical moments for your business, from new product announcements to crisis communications.
No longer will running a “one-size-fits-all” sweepstakes that drives potential subscribers to single website registration be successful. Today’s subscribers expect brands to be proactive, finding them at locations and times they prefer, all while offering to deliver only content they deem relevant. Furthermore, the exchange for their valuable email address ought to be easy.
To meet these rising expectations, organizations must understand their potential subscriber’s needs. What do they want? What are their challenges? How do they prefer to communicate? Marketers can gain valuable insights by listening via social media monitoring services, surveys or Web analytics.
Another option is to be straightforward and ask new subscribers to decide what they receive – and how they’ll receive it – through a robust preference center. Making the commitment to deliver only valuable information without endless promotion can be challenging, yet the reward is an active and loyal tribe of brand evangelists.
With so many opportunities for potential customer interaction, and the explosion of new communication channels such as SMS, mobile and social media, subscriber acquisition strategies have become more complex. A multifaceted and highly targeted approach to list building is required.
This 18-page report provides marketing executives with concise research, insights and actionable advice, derived from unique market segments for guiding strategic and tactical decision making.
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