The Top Tactics of Strategic Social Marketers Special Report includes:
Expectations for social media’s contribution to marketing results have changed. Outcomes directly related to ROI – like converting social media audiences into paying customers – are now the top priorities of CMOs.
To meet these expectations, organizations are advancing beyond the trial-and-error phase of social marketing maturity and are now in transition to, or have already reached, the Strategic phase. The reward for reaching the Strategic phase of social marketing maturity is a significant increase in performance that produces measurable business value.
The process an organization uses to plan, execute and measure the performance of social marketing programs determines its phase of social marketing maturity. The three phases – Trial, Transition and Strategic – are defined as follows:
The benchmark data throughout this report is segmented by these three phases. The purpose of segmenting the data this way is to demonstrate the disparity in the performance of social marketing programs, by each phase of social marketing maturity. This segmentation will also help you understand how strategic social marketers think, and which tactics they use to lift results.
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