Top Tactics of Strategic Social Marketers Special Report

MarketingSherpa Special Report:
Top Tactics of Strategic Social Marketers

How to reach the Strategic phase of social marketing maturity and lift results

The Top Tactics of Strategic Social Marketers Special Report includes: Top social marketing tactics Charts comparing level of social tactic effectiveness Integrating social media into the marketing mix A 6-step strategy to social media effectiveness How to map an effective social media strategy Recommended actions - the Social Marketing ROAD Map Cycle 12 pages and 3 charts Published September, 2011

How to Reach the Strategic Phase of Social Marketing Maturity and Lift Results

Expectations for social media’s contribution to marketing results have changed. Outcomes directly related to ROI – like converting social media audiences into paying customers – are now the top priorities of CMOs.

To meet these expectations, organizations are advancing beyond the trial-and-error phase of social marketing maturity and are now in transition to, or have already reached, the Strategic phase. The reward for reaching the Strategic phase of social marketing maturity is a significant increase in performance that produces measurable business value.

Social Marketing Maturity Defined

The process an organization uses to plan, execute and measure the performance of social marketing programs determines its phase of social marketing maturity. The three phases – Trial, Transition and Strategic – are defined as follows:

• Trail Phase - Organization does not have a process or guidelines for performing social marketing
• Transitional Phrase - Organization has an informal process with a few guidelines it sporadically performs.
• Strategic Phrase - Organization has a formal process with thorough guidelines it routinely performs.

Trial, Transition and Strategic Phases

The benchmark data throughout this report is segmented by these three phases. The purpose of segmenting the data this way is to demonstrate the disparity in the performance of social marketing programs, by each phase of social marketing maturity. This segmentation will also help you understand how strategic social marketers think, and which tactics they use to lift results.

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