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Special Offer: B2B Summit 2011 DVD Combo

MarketingSherpa 2011 B2B Summit DVD

Hands-on training from the greatest minds in B2B marketing

   The 2011 B2B Summit DVD includes:
  • 6 hours of conference footage
  • Easy to navigate format with slides included
  • 3 Keynote sessions on: Value proposition, social media and buyers funnel
  • 4 Tactical training sessions on: Lead scoring, social media, email, and optimization


More than seven hours of footage from the three keynote speakers and three training sessions at B2B Summit 2011:

  • Keynote #1 - Do you Have the Right Value Proposition
    • In this session, Dr. Flint McGlaughlin provided a systematic approach for identifying and testing your value proposition, and offered practical tactics for how to powerfully express your value proposition in a B2B market.
  • Keynote #2 - Destroying the 7 Myths of B2B Social Media
    • In this dynamic, provocative, and funny presentation social strategist and author Jay Baer dispelled the seven myths surrounding social media and B2B. Our guests left with a new mindset about the convergence of social media and B2B. 
  • Keynote #3 - The Buyer's Funnel and Your Political Power: Joined at the Hip
    • Buyers are more in charge of the buying process than ever, and companies are struggling to get in sync with this power shift. This challenge can be turned to your benefit, if you follow the advice of Kristin Zhivago, who has perfected the art of analyzing and supporting the buyer's funnel.
  • Four Tactical Training Sessions
    • Lead Scoring: Learn process for optimizing your lead scoring, based on latest MarketingSherpa latest research and case studies, taught by Jen Doyle and Kaci Bower.
    • B2B Email: Learn three effective tactics to increase relevance and improve results, taught by Jeff Rice and Adam Sutton
    • Optimizing the Lead:  Learn a data-driven optimization process that reduced cost-per-lead by more than 60% in one month, taught by Brian Carroll and Nicolette Dease
    • Operationalizing Social Media: How SAP replicated its successful social media practices across the globe, taught by Todd Wilms