Special Offer: Email Summit 2012 DVD Combo

More than 800 marketers from all over the world gathered in Las Vegas, February 7-10, 2012, to find answers to the most challenging questions on social media integration, mobile, list growth tactics, relevancy, mobile deliverability and measurement.

Not only did attendees find their answers, but each session also inspired and equipped them with new ideas they could take back to the office, share with colleagues, and immediately put into action.

To accommodate many of your colleagues who didn't get to attend the Summit due to time or budget constraints, MarketingSherpa is now offering a DVD recording of the main keynotes and tactical training sessions, along with the new Email Marketing Handbook Second Edition.

Together, these two valuable resources will help you get all of your team on the same page by providing:

• Seven hours of Email Summit footage, keynote sessions, case studies and tactical training
• 252 pages of new email marketing strategies, hundreds of marketer insights from successful companies, case studies, creative samples, best practices, real-world success stories and more.

For a very limited time, you can purchase our Email Summit 2012 Highlights DVD + Email Marketing Handbook Second Edition just $599.

Here is a brief summary of what you will receive from your two email marketing resources.

More than seven hours of footage from the three keynote speakers and five training sessions at Email Summit 2012:

• Keynote #1 – Crafting Effective Email Messages: How a recent experiment helped MECLABS researchers achieve a 104% increase in email response
  • In this session, Dr. Flint McGlaughlin addressed the common challenges created by the psychology of today's postmodern consumer. He walked the audience through a recent experiment in which one company was able to overcome these obstacles and generate a 104% increase in email clickthrough.
• Keynote #2 – The End of Business as Usual: How to integrate social media marketing with email to engage a new generation of connected customers
  • Brian Solis, author of the new book The End of Business as Usual, explained how the coalescence of mobile, social and email marketing help businesses effectively engage with a new generation of connected customers.
• Keynote #3 – Content Marketing: How to use content-rich emails to prime your prospects to buy
  • Marcus Sheridan's session focused on how marketers can use blogs and FAQs to create content that shortens the sales cycle and boosts revenue. From how to push customers through the funnel, from lead/captured email address to customer, by using email as 'assignment selling' campaigns.
• Five Tactical Training Sessions
  • Personal vs. Robotic: How to turn automated email into personal experiences that drive new and repeat sales, taught by Jermaine Griggs
  • Three Steps to Converting More Email Prospects to Customers and Client, taught by Brian Clark and Sonia Simone
  • Optimizing the Evolving Landscape of Mobile Email Marketing: How the Ritz-Carlton Destination Club enhanced the effectiveness of mobile email marketing campaigns, taught by Alex Corzo and Pamela Markey
  • Mobile Marketing Panel: Integrating mobile campaigns for the complex sale, taught by Meghan Lockwood, Josh Herman and Kate Williams
  • In the Year 2013: Innovation panel explores the email marketing technologies and tactics of the near future, taught by Joshua Baer, Loren McDonald, Miriam Geller, Uwe-Michael Sinn and Daniel Burstein

252 pages of data and insight from the Email Marketing Handbook Second Edition:

• 65 real-life examples of what works
• 13 marketing Research charts with analytical commentary
• 7 worksheets and 4 exercises
• 5 elements for effective welcome emails
• 10 mobile design tips
• 3 phases and 3 ways to create content readers crave

For more details on each tool, please review the following product tabs for detailed descriptions.