2012 Search Marketing Benchmark Combo - PPC Edition includes:
SEO Edition includes:
Search marketing continues to evolve in both its organic and paid avenues due largely to growth of social media. Now searchers receive instant, real-time social media content including personalized and local information. Results pages include not only blue links, but also video, images, news, press releases and customer reviews.
With the 2012 Search Marketing Benchmark Report -SEO Edition and the 2012 Search Marketing Benchmark Report PPC - Edition, you'll have at your disposal two resources covering all things search marketing. These benchmark reports cover the growing shift to inbound marketing efforts in SEO and how PPC tactics involving social, local and mobile search help extend your paid search capabilities.
Learn why marketers are now shifting their priorities to inbound marketing efforts with 202 pages of tactics and insights on driving traffic by creating effective content through blogs, webinars and whitepapers, as well as improving keyword and key phrase research.
Chapter 1: SEO Objectives and Challenges (pg.7-22)
Chapter 2: SEO Tactics (pg.23-46)
Chapter 3: Monitoring and Tracking Metrics (pg.47-74)
Chapter 4: Planning and Tracking Budgets (pg.75-100)
Chapter 5: Integrating Social Media and SEO (pg.100-118)
Chapter 6: The Importance of Content in a Search Marketing Strategy (pg.119-132)
Chapter 7: Capitalizing on Local Search (p.133-162)
Chapter 8: Making Sense of Mobile Search (pg.163-176)
Chapter 9: Search Marketing Success Stories (pg.177-182)
Chapter 10: Agency Perspectives (pg.183-196)
Gain new insights on PPC successes and challenges with 117 pages covering optimization at every stage of the game for paramount returns. You also receive more than 50 charts of important PPC metrics, based on each search activity from keywords, then clickthrough, and ultimately conversion.
Chapter 1: PPC Objectives and Challenges(pg.9-26)
Chapter 2: PPC Tactics (pg.27-48)
Chapter 3: Monitoring and Tracking Metrics (pg.49-70)
Chapter 4: Planning and Tracking Budgets (pg.71-100)
Chapter 5: Inbound Marketing Leads (pg.101-106)
Chapter 6: Using PPC in Local Search (pg.107-122)
Chapter 7: When Paid Search Goes Mobile (pg.123-132)
Chapter 8: Search Marketing Success Stories (pg.133-140)
Chapter 9: Agency Perspectives (pg.141-152)
Appendix 1: LPO Benchmark Report Charts (pg.153-170)
Appendix 2: Benchmark Survey Demographics(pg.171-176)
Appendix 3: Search Engine Marketing Glossary (pg.177)
For a very limited time, you can purchase our 2012 Search Marketing Benchmark Report - SEO + PPC for just $599 – a 33% discount off the regular price (a savings of $295). Hurry, this offer ends February 29, 2012.