Special Offer: Search Marketing Bundle - Save 33%

Search Marketing Combo SEO + PPC - Save 33%

Great pricing on two of our most popular titles

2012 Search Marketing Benchmark Combo - PPC Edition includes: 125 charts and analytical commentary 1,530 surveyed marketers used PPC success stories, monitoring and tracking metrics, inbound marketing leads, mobile and local search SEO Edition includes: 161 charts and analytical commentary Research from 1,530 B2B and B2C marketers Top SEO tactics including content creation, external link building, and keyword and keyphrase research

Combo Special: Search Marketing SEO + PPC Benchmarks

Search marketing continues to evolve in both its organic and paid avenues due largely to growth of social media. Now searchers receive instant, real-time social media content including personalized and local information. Results pages include not only blue links, but also video, images, news, press releases and customer reviews.

With the 2012 Search Marketing Benchmark Report -SEO Edition and the 2012 Search Marketing Benchmark Report PPC - Edition, you'll have at your disposal two resources covering all things search marketing. These benchmark reports cover the growing shift to inbound marketing efforts in SEO and how PPC tactics involving social, local and mobile search help extend your paid search capabilities.

2012 Search Marketing Benchmark Report - SEO Edition Summary

Learn why marketers are now shifting their priorities to inbound marketing efforts with 202 pages of tactics and insights on driving traffic by creating effective content through blogs, webinars and whitepapers, as well as improving keyword and key phrase research.

Table of Contents:

Chapter 1: SEO Objectives and Challenges (pg.7-22)
Chapter 2: SEO Tactics (pg.23-46)
Chapter 3: Monitoring and Tracking Metrics (pg.47-74)
Chapter 4: Planning and Tracking Budgets (pg.75-100)
Chapter 5: Integrating Social Media and SEO (pg.100-118)
Chapter 6: The Importance of Content in a Search Marketing Strategy (pg.119-132)
Chapter 7: Capitalizing on Local Search (p.133-162)
Chapter 8: Making Sense of Mobile Search (pg.163-176)
Chapter 9: Search Marketing Success Stories (pg.177-182)
Chapter 10: Agency Perspectives (pg.183-196)
Appendix (pg.197-202)

2012 Search Marketing Benchmark Report - PPC Edition Summary

Gain new insights on PPC successes and challenges with 117 pages covering optimization at every stage of the game for paramount returns. You also receive more than 50 charts of important PPC metrics, based on each search activity from keywords, then clickthrough, and ultimately conversion.

Table of Contents:

Chapter 1: PPC Objectives and Challenges(pg.9-26)
Chapter 2: PPC Tactics (pg.27-48)
Chapter 3: Monitoring and Tracking Metrics (pg.49-70)
Chapter 4: Planning and Tracking Budgets (pg.71-100)
Chapter 5: Inbound Marketing Leads (pg.101-106)
Chapter 6: Using PPC in Local Search (pg.107-122)
Chapter 7: When Paid Search Goes Mobile (pg.123-132)
Chapter 8: Search Marketing Success Stories (pg.133-140)
Chapter 9: Agency Perspectives (pg.141-152)
Appendix 1: LPO Benchmark Report Charts (pg.153-170)
Appendix 2: Benchmark Survey Demographics(pg.171-176)
Appendix 3: Search Engine Marketing Glossary (pg.177)

Save $295 off the Regular Price

For a very limited time, you can purchase our 2012 Search Marketing Benchmark Report - SEO + PPC  for just $599 – a 33% discount off the regular price (a savings of $295). Hurry, this offer ends February 29, 2012.