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MarketingSherpa Special Report: Top Tactics of Strategic Social Marketers

How to reach the Strategic phase of social marketing maturity and lift results (a $97 value)

The Top Tactics of Strategic Social Marketers Special Report includes:

  • Top social marketing tactics
  • Charts comparing levels of social tactic effectiveness
  • Integrating social media into the marketing mix
  • A six-step strategy to social media effectiveness
  • How to map an effective social media strategy
  • Recommended actions - the Social Marketing ROAD Map Cycle
  • 12 pages and 3 charts

MarketingSherpa Special Report: CMO Perspectives on Social Marketing ROI

A strategy for monetizing social media marketing and measuring ROI (a $97 value)

The CMO Perspectives on Social Marketing ROI Special Report includes:

  • 760 chief marketers surveyed
  • 13 pages of CMO data
  • Top strategic priorities and perceptions
  • Calculating the ROI of social media marketing
  • Metrics, values and costs associated with ROI
  • Recommended actions on monetizing and measuring ROI