Workshop: B2B Marketing Advanced Practices

Time

Session

Description

8:00 - 9:00 AM

REGISTRATION & BREAKFAST

9:00 - 9:30 AM

Session 1

Introduction and Expectations
-Setting the Stage for B2B Marketing Success

9:30 - 10:15 AM

Session 2

FUEL - Building the foundation for your lead generation programs

10:15 - 10:30 AM

BREAK

10:30 - 11:30 PM

Session 3

FUEL – Mastering essential lead generation

11:30 - 12:00 PM

Session 4

FUEL – Uncover qualified leads – Part 1

12:00 - 1:00PM

LUNCH

1:00 - 1:45 PM

Session 5

FUEL – Uncover qualified leads – Part 2

1:45 - 2:15 PM

Session 6

FUEL - Establishing automated marketing processes

2:15 - 2:30 PM

BREAK

3:00 - 3:15 PM

Session 8

Review top takeaways to FUEL marketing effectiveness from lead generation to sales conversion      

3:15 - 4:00 PM

Exam

B2B Marketing Advanced Practices Certification Exam