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Workshop: B2B Marketing Advanced Practices

MarketingSherpa's B2B Marketing Advanced Practices Workshop

Powering Marketing from Lead Generation to Sales Conversion

 

Today’s B2B marketers face significant challenges between improving lead quality, managing the complex sale and meeting the needs of their sales team. It can be difficult to determine where your valuable time and resources should be spent, let alone develop a marketing strategy that will contribute to the overall success of your organization.

Join MarketingSherpa’s B2B marketing experts Jen Doyle and Kaci Bower as they walk you through establishing a detailed B2B Marketing strategy to increase your contribution to the marketing/sales pipeline and revenues.

In this live full-day training, you’ll learn what has changed in B2B marketing, what caused these changes, and why it affects the way you must execute B2B marketing going forward.

B2B Marketing Advanced Practices Workshop

Attend this one day intensive course (9:00 a.m. to 4:00 p.m.) and learn how to:

  • Overcome the top challenges facing B2B marketers
  • Create and use buyer personas to target your ideal customers
  • Implement B2B best tactics in content development
  • Take steps to create an effective webinar strategy
  • Generate leads with a social media strategy
  • Use data analysis with a focus on quality and maintenance
  • Clearly define a qualified lead
  • Find out what to ask when selecting an automation platform
  • Utilize best tactics for delivering marketing value
  • Improve marketing and sales analysis

All Workshop attendees will have the opportunity to:

  1. Earn their B2B Marketing Advanced Practices Certification
  2. Receive a FREE copy of the 2011 B2B Marketing Advanced Practices Handbook ($397 value)
    To be used as your textbook during the course that you can take back to your office for future reference.
  3. Personal Training
    Our B2B experts will be on hand to answer your questions and give you direction on how to improve your existing marketing programs.

Setting the Stage for B2B Marketing Success – MarketingSherpa’s FUEL Methodology

To help guide marketers past growing challenges MarketingSherpa recently developed the FUEL methodology for B2B Marketing, a comprehensive, step-by-step process that will help you address the challenges that are most pertinent to your organization, and propel results for years to come.

The FUEL methodology is based on:

  • 7 years of research surveying more than 10,000 marketers
  • Numerous case studies included in the B2B Newsletter, which provides practical step-by-step guidance for FUEL
  • More than 20 Summits providing hands-on training on best practices in B2B marketing

The FUEL methodology is new, but its foundation is built with years of experience and know-how and is ready to take you to an advanced stage in B2B marketing. The FUEL methodology is an acronym for the following four key steps:

  • Find and attract leads
  • Uncover qualified leads
  • Establish automated marketing processes
  • Lift results

Based on this new methodology, our full-day program takes you step-by-step toward creating an effective B2B marketing strategy. The class is filled with research-based insights on proven practices, hands-on exercises and real life success stories from B2B marketers like you.

By the end of the day, you will have proven processes in place using the FUEL methodology as a guide to develop an actionable framework for advancing your B2B marketing program.

All Attendees to Receive Free Copy of 2011 B2B Marketing Handbook ($397 value

This one-day workshop is based on MarketingSherpa's 2011 B2B Marketing Advanced Practices Handbook. You'll receive a FREE copy ($397 value) to be used as your textbook during the course that you can take back to your office for future reference. The Handbook gives you step-by-step tactics on how to find and attract quality leads with practical training on automation, scoring, nurturing, and analytics.