Workshop: Email Marketing Strategies
Email Marketing Strategies Workshop
Practical Knowledge, Proven Tactics, Personalized Attention
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When done right, a well-planned email strategy can be one of the most effective tools in your marketing arsenal. However, today's email marketers face significant challenges in targeting audiences with relevant content, quantifying email ROI, and improving email deliverability. To help you overcome these challenges, our email experts have developed a proven strategy with step-by-step tactics to maximize your email results. |
Join MarketingSherpa email experts W. Jeffrey Rice and Adam T. Sutton as they offer proven tactics from real-life case studies, and practical training on lifecycle management, mobile integration, content development, list growth, and deliverability in the new Email Marketing Strategies Workshop.
In this live full-day training, you’ll learn what has changed in email marketing, what caused these changes, and why it will affect the way you communicate with your audience moving forward.
Email Marketing Strategies Workshop
Attend this one day intensive course (9:00 a.m. to 4:00 p.m.) and learn:
- Top strategies on email and social media integration
- Three dimensions of list growth tactics
- Ways to execute an effective and engaging email campaign
- Best practices for deliverability and measurement
- Selecting optimal placement of email in the Marketing/Sales pipeline
- Methodology for email testing and optimization
- Most significant challenges to email marketing effectiveness
- How to create relevant contagious content
- How to develop and keep quality lists
As a Workshop attendee, you will have the opportunity to:
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Earn your Email Marketing Strategies Certification
Over the course of the day you will learn key terms, techniques, and strategies in preparation for the certification exam administered at the end of the day. Attendees that pass the exam will gain the advantage of including their Email Certification to professional references of achievement and expertise. -
Receive a FREE copy of the 2012 Email Marketing Handbook: Second Edition(a $397 value)
This powerful all-new title will be used as your course textbook, and an invaluable reference for you to bring back to your office. -
Personal Training
Our email experts will be on hand to answer your questions and give you direction on how to improve your existing email programs.
MarketingSherpa’s Six Actionable Steps for Success
To help guide email marketers past growing challenges MarketingSherpa developed six actionable steps that provide a methodical way to improve the accuracy and effectiveness of your email communications. This comprehensive, step-by-step process will allow you address the challenges most pertinent to your organization, and propel results for years to come.
The plan is based upon:
- 8 years of research surveying more than 10,000 marketers
- Numerous interviews with practitioners to document their successes (and, at times, failures) for our case studies and how-to articles
- More than 20 Summits providing hands-on training on best practices in email marketing
The approach is new, but its foundation is built with years of experience and know-how, and is ready to take you to the next level in email marketing, regardless of whether you are new to email marketing or a seasoned veteran looking to improve your lifecycle campaigns.
The full-day course will walk you through the following six stages:
- Identify impact and purpose – Assess and prioritize placement in the path to purchase where email can have the most impact on your bottom line
- Integrate email into the mix – Learn the evolving best practices to leverage the power of social media for sharing content and generating list growth
- Produce relevant content – Learn the three keys to relevancy: contagious content, segmentation and real-time communications
- Develop and keep quality lists – Develop a strategy to build a quality list of brand evangelists for your company, based on your resources and target audience
- Monitor deliverability and compliance – Know your relationship with ISPs, and how your reputation affects your deliverability success
- Test and optimize – Understand what works for your organization and your customers, to continuously test and optimize your email messages
By the end of the day, you will have proven processes in place (using MarketingSherpa’s email strategy as a guide) to develop an actionable framework for your email marketing plan. Our program is filled with research-based insights on proven practices, hands-on exercises, and real life success stories from marketers like you.
