Email Messaging Workshop

MarketingExperiments' Email Messaging Workshop

Become a Certified Email Marketing Professional

Email Marketing is an essential component of nearly every marketing program. Getting the most from your email marketing efforts can be a daunting task. The MarketingExperiments' Email Messaging Workshop offers a live hands-on approach with the tools you need to test and optimize your email campaigns – from email capture to sales conversion.

Our students have reported immediate results from the testing and optimization techniques that they’ve learned in our courses and applied to their own online marketing campaigns.

All workshop attendees: Download free templates designed by our optimization experts including email capture forms, outlines for body copy and layouts for landing pages Learn to optimize your email message and design envelope fields that improve deliverability and increase open rates Explore real case studies and the latest research benchmarks

Learn Proven Methodologies Based on Years of Research

Our research analysts have been conducting marketing experiments for over 8 years with our research partners in many different industries and verticals. We’ve used our findings to develop a series of heuristic formulae to help today’s internet marketer methodically step through their marketing campaigns and identify the areas that offer the greatest potential for improvement and financial ROI. In this workshop you will learn how to analyze several key areas of your e-mail campaigns:

Email Capture: Learn how to build strong lists by creating e-mail capture forms that maximize the quality and quantity of your leads Email Messaging: Discover how to optimize email messages for deliverability, open rate, and click-thru Email Landing Pages: The ultimate goal of most email campaigns is conversion. Learn how to design email landing pages that turn clicks into sales

Earn MarketingExperiments' Certification in Email Messaging

Over the course of a full day of training, you will be eligible to take the online certification exam. If you are able to pass this important test, you will gain MarketingExperiments' Email Messaging Certification, including the use of our digital seal for your Web site or resume, and a listing in our digital directory.