Training Week - Baltimore Workshop
Day 3 – August 1, 2012
Landing Page Optimization or Analytics
Landing Page Optimization
Learn exactly what you need to change on the key landing pages from your ecommerce, subscription, or lead-gen paths and learn a proven methodology for instant ROI.
- Learn a proven methodology for instant ROI using our tested conversion formula
- Identify and express an effective value proposition
- Reduce your website abandon rate by minimizing friction
- Test and track metrics, and analyze results
Landing Page Optimization Outline
(8:00-9:00am) Breakfast
(9:00-4:00pm) Session
- Introduction and Overview
- Motivation and Value Proposition
- Friction, Incentive and Anxiety
- Review and Live Optimization
- Certification Exam
Landing Page Instructor
Dr. Flint McGlaughlin Dr. Flint McGlaughlin is the Managing Director of MECLABS Group. The organization has partnered with key market leaders including, The New York Times , Microsoft Corporation, and Reuters Group. Dr. McGlaughlin also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK), as the Chairman of the Board of Governors for St. Stephen's University, and as a Trustee for Westminster Theological Centre. Dr. McGlaughlin originally studied Philosophy and Theology at the University of London's Specialist Jesuit College. Today, his primary research is focused on enterprise as transformative agent. His work has won multiple awards and has been quoted in more than 13,000 online and offline sources. |
Analytics
Improve the customer experience by learning the basics of setting goals, tracking activity and measuring revenue for lasting success.
- Learn what drives analytics and understand the concepts
- Understand visitors: where they came from, what they wanted and what they did
- Focus on segmentation, channel analysis and the beginnings of data interpretation
- Develop practices that improve your marketing with clear data, not worthless reports
- Interpret actions from the data and develop an action plan for improvement.
- Develop the right reports for the right people
Analytics Outline
(8:00-9:00am) Breakfast
(9:00-4:00pm) Session
- 101: Terms and Concepts
- Beyond the DashBoard
- Breaking Down the Data
- Measure Value, Not Visitors
- The Psychology of Analytics: Interpreting the Data
- Reports You Can’t Live Without
Analytics Instructor
Matt Bailey President of SiteLogic, author, "Internet Marketing: An Hour a Day." Matt Bailey is the foremost expert on Web persuasion. He is a 20-year marketing veteran and master of digital marketing. As a world-renowned speaker and corporate trainer, he has helped companies like Goodyear, Google, The Direct Marketing Association, Hilton International, Proctor & Gamble, IBM, JCrew, Moen Faucets, American Greetings, Toys R Us, and Samsonite take control of their websites and build strong online reputations. His book, "Internet Marketing: An Hour a Day" (Sybex, Spring 2011), is being touted as the must-have bible of online marketing. |
All Workshop attendees will have the opportunity to:
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Earn Marketing Professional Certification*
Over the course of the day, you will learn key terms, techniques, and strategies in preparation for the certification exam administered at the end of the day. Attendees that pass the exam will have the advantage of including their certification to professional references of achievement and expertise. - Receive a FREE copy of a Handbook or Benchmark Report related to the course ($447 value). Use it as your textbook during the course and take it back to your office for future reference.
- Personal Training – Our marketing experts will be on hand to answer your questions and give you direction on how to improve your marketing programs.
*Analytics workshop will not include certification course exam
| Pricing | Normal | Special |
| 1 Day | $895 | $895 |
| 2 Days |
|
$1522 |
| 3 Days |
|
$1880 |
|
Combine days to save the most! |
||
Our certified professionals have achieved conversion gains of up to 300%
Matt Celano, one of our certified professionals, reported he was "hoping for a 10-15% lift in conversions" by applying what he learned from our certification courses. Instead, the page he launched after taking our certification course in landing page optimization achieved a 300% lift in conversions.
Testimonials:
"These Workshops have a tremendous depth of information and the best part is that everything taught is based on facts from research and real case studies. It was extremely helpful when the instructor incorporated an email sample that I submitted in the actual presentation. The group feedback and hands-on interaction made the workshop worth the money!"
Jason Smith,
Product Marketing Specialist
Gerber Scientific Products
"For emailers that are just beginning, this workshop provided a lot of useful info that really opens your eyes. For us who have done it for awhile, the deliverability and testing sections really bring it all full circle. Awesome!"
Abby Gee
"It was so helpful to get into the heads of our website visitors. This will give everyone in our department in the right mindset to work together in editing and creating pages."
Allison Barrineau
Slumberger