Training Group

The Training Group has a distinct advantage over traditional educational sales-and-marketing content: Our curriculum is derived directly from real-world lessons gleaned in our Applied Research groups (Strategy, Conversion, Leads, Agency, and Technology). These lessons are then vetted and published in our Primary Research facilities and distilled into quantifiable, repeatable methodologies.

For more than 10 years, our Conversion Group has conducted more than $10 million in experiments and tests with research partners – thriving businesses operating in competitive online marketplaces. We’ve learned from both the winning treatments and the also-rans and have distilled this knowledge into principles and methodologies that work. Our research is ongoing and our curriculum is constantly updated to reflect our latest discoveries.

Deploying our Training Group allows you to arm your sales and marketing team with a set of proven strategies and tactics. The MECLABS Training Group educates based upon empirical evidence extracted from thousands of tests conducted with real business and live traffic. Rather than bringing in someone to fix that which is broken, we can train you to build tested design principles into your marketing efforts from the start.

There are three ways to put our Training Group to work for you:

1. Self-Guided Learning: Access, for free, more than $10 million in primary and secondary marketing research and experiments in our research directory, web clinics, case studies, industry articles, and more on our websites. Additional information can also be accessed via subscription-based content and informative benchmark guides.
   
   
2. Industry Events: Learn from industry experts and your peers by attending the many trade events and summits that we sponsor throughout the course of the year. You get useful information from keynote speakers, breakout sessions, and networking opportunities. 
   
   
3. Formal Training: Discover how to increase your marketing ROI through live events and workshops, online certification courses, and onsite company training.