Learn a patented methodology to increase customer response

To teach marketers and business leaders how to better serve customers and increase customer response, MECLABS Institute has developed a repeatable methodology, featuring 10 patented heuristics and based on more than 15 years of real-world research about customer behavior.

Learn how to become a better, more efficient digital marketer

MECLABS Training  Programs provide a distinct advantage over traditional sales-and-marketing educational content. We have developed an online curriculum of certification courses derived directly from 15 years of testing experience and marketing research. The real-world lessons gleaned from this rigorous process have built quantifiable, repeatable methodologies.

Our courses provide in-depth training on topics specifically relevant for today's digital marketer and are designed to help improve your marketing performance.

Available Curriculum:

Value Proposition Development

Learn how to identify value – and utilize it in an optimized value prop – based on proven research and discoveries from the MECLABS Institute team.

Landing Page Optimization

Learn to improve page efficiency for converting a higher percentage of landing page visitors to sales leads.

Online Testing

Learn methodologies for testing which version of a landing page leads to the greatest improvement in conversion.

Email Messaging

Learn to test and optimize your email campaigns with real case studies and proven techniques. 

All of our training courses are:


On-demand
Watch, pause, fast-forward or replay course sessions

Available 24 hours a day, 7 days a week
Access your course any time once you're enrolled

Filled with case studies
Learn from both B2B and B2C companies

Based on 15 years of testing and research
Utilize proven methodologies for optimizing performance

Focused on preparing you for a professional marketing certification
Start improving your marketing career today