The Marketer’s Blind Spot: 3 ways to overcome the marketer’s greatest obstacle to effective messaging

In this special Web clinic — live streamed from MarketingSherpa Summit 2016 in Las Vegas — featured speaker Flint McGlaughlin, Founder and Managing Director, MECLABS Institute, revealed the science behind how experienced marketers are wired to miss the mark when it comes to customer communication, and steps they can take to safeguard their work and maximize its potential to inspire their customers.

The problem with our metrics is that we ask, 'how many?' instead of 'why so?'

— Flint McGlaughlin, Founder and Managing Director, MECLABS Institute

A 2015 study by MarketingSherpa, MECLABS Institute's publishing and research subsidiary, revealed that most marketers are still failing to adequately connect with consumers, specifically in the way we communicate and the mediums we use to communicate.

We see and yet we don’t see. Like the blind spot in each of our eyes, our brain elaborately covers up the disconnect, leading us to believe that our best ideas are the best approach for the consumer.

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