The Email Summit 2015 Experience

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Coaching Clinics
Gain Expert Insights on Your Most Pressing Challenges

Clinics are first-come, first-served. Don't miss out on this crucial component of your Summit experience!

Past attendees have told us again and again that Coaching Clinics alone are worth their Email Summit investment. It’s no wonder our complimentary sessions fill up fast.

These half-hour, one-on-one Q-and-A consultations provide an opportunity for you to dive deep into your marketing program’s biggest challenges with an email marketing industry expert.

Who are these experts? People whose ideas and insights have driven impressive digital marketing programs with proven results.

You will leave Las Vegas feeling confident that you are equipped with tailored tactics and tools that you can implement immediately to improve your email marketing strategy. Here is a sampling of the areas where our experts can help:

  • Messaging and design
  • Technology management
  • Analytics and testing

 

Roundtable Sessions
Achieve Valuable Insights Through Expert-Led Discussions with Your Peers

Interactive Roundtable discussions are your chance to exchange professional insights with like-minded marketers who share your passion for driving value.

Moderated by industry experts, these forums will focus on the most relevant challenges in the current digital marketing landscape, as revealed by our research. Please note: While some moderators are Summit vendors, there will be no sales pitches during these sessions – only practical, educational discussions.

Roundtables are the ideal place to learn from the real-world challenges of your peers, find common ground and discover opportunities regardless of your vertical. Gain practical insight from other in-the-trenches marketers and share your own discoveries with others.

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Optimization Lab
Receive instant feedback from experts on your emails and landing pages

Bring your creative samples to these interactive booths where peers and influencers can give constructive advice on how you can improve the effectiveness of your campaign.

These stations are designed to act as collaborative zones where you can share, refine and develop strategies that will improve your customer’s experience. Our friendly optimization experts will help to facilitate the conversation and offer insight into what really works in email marketing.

This is an opportunity for you to generate ideas with other email marketers and learn how to reach your audience in new ways. You’re invited to stop by, share advice with your peers and spend time sharpening your customer-centric mindset.

Meet our experts, who will be on hand to assist you:

Training Workshops

MECLABS Certification Workshops

Email Messaging Pre-Summit, Feb. 23

  • Analyze key areas of your email campaigns to identify the greatest potential for ROI.
  • Write subject lines and copy that improve deliverability and increase engagement.
  • Design email landing pages that turn clicks into sales.

Online Testing Post-Summit, Feb. 26

  • Review before and after results from tests using a proven methodology.
  • Learn key online testing principles: sample size, test design, result interpretation and more.
  • Get tools to design tests for your own pages.

Sponsored Training Workshops

Listrak's Retail Personalization Workshop

Pre-Summit, Feb. 23  |  See Workshop Details

Networking
Welcome Reception
Monday, Feb. 23     5:00pm to 7:00pm     ARIA - Exhibit Floor

Start your Summit experience off the right way. Join us on the Exhibit Floor for cocktails and some light refreshments as you mingle and chat with fellow marketers, event speakers and exhibitors.

The Official Email Summit Party
Tuesday, Feb. 24     7:30pm to 10:30pm     Drai's Nightclub at The Cromwell Las Vegas

You are cordially invited for a night of networking and fun. Enjoy drinks and hors d’oeuvres as you mix and mingle with the best in the email marketing world. Please dress to impress, cocktail attire recommended. Be sure to wear your name badge!

 

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Email Summit 2015 has concluded.

Learn more about
MarketingSherpa Summit 2018.