How to Use Mobile for B2B Marketing includes:
We probably don't need to convince you about the importance of mobile. Most likely, you have a smartphone nearby (perhaps even right in your hand) at this very moment. For marketers, it's critical to consider the needs of mobile users. According to the Nielsen Company, smartphone users are projected to account for more than 50% of U.S. wireless subscribers by the end of 2011.
Many people spend more time on their smartphone or other mobile device, than they do on their computers. Plus, people who access sites on a mobile device are generally motivated to take action—they want to do something now. But they are also impatient, and if they can't easily find the information they need, they will quickly move somewhere else.
This special report contains tips from a variety of MarketingSherpa resources, including case studies, interviews and how-to guides. We know you're in a hurry, so we won't make you wait any longer. Enjoy these tips on how to make mobile a valuable part of your B2B marketing strategy!