How to Use SEO in a Site Design/Redesign includes:
In this report, we focus on how you can effectively incorporate search engine optimization (SEO) tactics when designing or redesigning your website.
SEO helps marketers achieve a number of important goals. MarketingSherpa research shows marketers consider SEO an important tactic in boosting Web traffic, increasing lead generation, and improving brand awareness or reputation, among other goals. Your team invests a lot of time, money and effort into building and maintaining your website, but those efforts are wasted if you barely get any visitors. SEO is a critical tool in helping drive traffic to your site—but it's not something that happens by random chance or dumb luck.